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Design Projects

Systems Thinking, UI/UX, & Graphic Design

Magic EdTech: UX Research & Branding

2022

Business strategy and UX Research for Magic EdTech building an engaging portal for K-12 education

Indian Institute of Art & Design: UX for Website

2020

Led the UI/UX for Indian Institute of Art & Design to be recognized as a premier design school in New Delhi

UNICEF: AR Based Storytelling of 70 Years

2019

Developed AR development to interactively showcase 70 years of UNICEF India through Illustration and storytelling

Nestaway Homes: Brand Design and UX Research

2019

Led the UI/UX for Indian Institute of Art & Design to be recognized as a premier design school in New Delhi

Design First Forum | Lopez Design

2020

Initiated a Design thinking forum with 50 + industry and academic professionals and key speaker Mr. Amitabh Kant (NITI Aayog)

UI/UX for Citizen-Government Digital Discourse App (WIP)

2024

Building a citizen-government discourse platform in India with features for anonymous grievance redressal, feedback mechanisms and analytics on government progress 

Systemic behavior analysis on child adoption process (India)

2018

In collaboration with the Women and Child Development Ministry in India, build a system to make the adoption experience more efficient and joyful. Presented as Graduation thesis at NIFT

FEATURED WRITING

Spotting Deceptive Design: Understanding the Patterns Behind Manipulative Choices

 Everyday interaction with technology and constant accessibility brings down our choice architecture - our ability to choose what is good for us.  Deceptive design is a tactic of creating products, interfaces, or experiences that manipulate or mislead users to achieve a desired profit-maximising outcome. 


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